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ceo flow state

What’s The Episode About?

In this episode, I’ll be sharing with you that one of the biggest struggles you have with achieving consistent world-changing impact with your business, is too little adaptive reserve. 

And once you get that straightened out, you can 10X your peak flow state, that allows you to achieve maximum world-changing impact. We will dive into how your bodies adaptive reserve plays into your success as a CEO and how you can get into the right mindset to achieve your peak flow state.

Key Points Discussed:

  • The answer that is adaptive reserve (02:09)
  • Our bodies need multiple reservoirs of resources to function daily (04:16)
  • The right personal mindset (06:38)
  • Wanting to be in peak flow (09:28)
  • The right provider must have the right passion, lens and length of exposure (11:17)
  • Moving from balanced state to peak performance state (19:04)

Where Can You Learn More?

  • My new book will be releasing soon. Be sure to join the Happiness Hijackers Inner Circle now!
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  • You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
  • If you haven’t already, please rate and review the podcast on Apple Podcasts!


When Was It Published?

July 3, 2019


Episode Transcript

Disclaimer:     The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors


00:00          In today’s episode of The Optimal CEO Podcast, I’ll be sharing with you that one of the biggest struggles you have with achieving consistent world-changing impact with your business is too little adaptive reserve. And once you get that straightened out, you can 10X your peak flow state, that allows you to achieve maximum world-changing impact. So stay tuned to find out how. I’m Dr. Brian Brown and I’d like to personally welcome you to today’s podcast episode. Thank you for joining me.


00:29          Here at The Optimal CEO Podcast, we help CEO entrepreneurs who love taking ownership of their wellness journey, because they know it’s their most prized investment, and when their state of wellness is at its peak, their income soars. We want to help relieve CEO entrepreneurs from the pressure of unnecessary health exposure, so they can be highly focused on growing their business, and physically optimize for the journey, so they can enjoy getting there.


01:05          So, what is adaptive to reserve? The single most common complaint I get from high achievers is, “I don’t feel good.” They know what it’s like to feel on top of the world, and they sure as heck know what it feels like when the world is on top of them. Feeling bad is non negotiable. It simply doesn’t work for them, and they understand all too well the negative impact that it can have on their business. In many cases, they’ve seen multiple medical providers only to be told that there’s nothing wrong, and many times they’ve been convinced it’s all in their head, patted on the back, and given a prescription for an antidepressant, or some other psychiatric medication. When asked why they don’t feel good, they often describe things like brain fog, dull memory, low energy, fatigue, decreased stamina or endurance, weight gain for no apparent reason despite exercising and eating right, sleep disturbances, insomnia, anxiety, nervousness, irritability, melancholy mood, sadness, or even full blown depression.


02:09          So what’s the answer? Well, the answer is adaptive reserve. Now before your eyes go crossed, let me explain it with the little example. Imagine a reservoir, a man-made lake built to control water. On one end you have springs, rivers, tributaries, creeks that feed resources or water into the reservoir. On the other end, you have a dam with gates, that control the release of these resources when needed. In it’s simplest form, it’s one giant holding tank of water with a controlled gate on one end. It’s a well balanced system that has two major vulnerabilities. That is the assets feeding resources in, the control of resources going out. Now, if you damage either one of those, then you upset this delicate balance. So, for instance, if you taint the waters coming in and upstream, then you damage the entire reservoir. If you let resources out too fast, then you drain the reservoir of its resources and you have nothing to pull from degenerate electricity.


03:11          Your body is no different. It has multiple reservoirs that we call adaptive reserve. On one end of the human reservoir, we put in resources like food, water, healthy relationships, positive mindset, spiritual renewal, et cetera. On the other end, we naturally eliminate waste and excess resources. This occurs millions and millions of times a day and millions of sales in the body across dozens of organ systems. Your body is designed to function like a high end European sports car. It’s as simple as that. I think the biggest question that we have to ask ourselves is why do we treat this high performance vehicle like a garbage disposal? I mean, what would happen if you put low octane fuel or sugar in the gas tank of a high performance sports car, any car for that matter, or you run over a sharp object that puts a hole in your tire. Better yet, what would happen if you drive the car for years and never change the oil or do routine maintenance. Sooner rather than later, the car will just simply quit running or possibly even wreck.


04:16          So what happens during states of stress to the human body or illness or hormone imbalance, metabolic imbalances, prescription medication use, or overuse of prescription medications, poor eating habits, gut imbalances, or genetic variabilities. You see, your body is the same as the natural reservoir, except it has multiple reservoirs of resources needed to function day to day during crisis, during stress, during healing when you’re sick or when you’re injured. Managing adaptive reserve simply requires the right strategists to know how to close the flood gates to slow down the loss of resources or increase the resources on the upstream and some techniques close the flood gates and some do both. It’s like the old childhood fable of the Little Dutch boy who put his finger in the dyke to save the town. The only exception with this type of intervention and functional or integrated medicine is that you, if you put one finger in a leak and it doesn’t stop the leak, then you put the other non fingers in and even 10 toes if you have to or for that matter, you do whatever it takes to stop the leaks until the crisis is over.


05:32          A catch a leak early and the dam and the crisis, the small catch elite too late and recovery may be close to impossible. I would even add that, uh, through the lens of adaptive reserve, very early identification and prevention is the best approach. In other words, don’t even wait for the leaks up here. I mean, look at the natural reservoir. Are Manmade Reservoir a reservoir? Engineers don’t wait until the dam starts leaking, do they? Of course not. They inspect the dam regularly for potential leaks and they work on them ahead of time that develop a plan ahead of time. So what we’re going to do is talk about the five things that you need to know in order to set your path straight, to stack the cards in your favor to 10 x, your peak flow state that will lead to maximum world changing impact for your business.


06:24          The first thing is the right personal mindset. The second thing is the right provider. The third thing is the right picture. The fourth is the right process and the right plan. All right, let’s start at the top. So the right personal mindset, just after I moved from traditional practice up to functional and integrated medicine, I tried to help anybody who would listen and let’s say it didn’t work out so well. It ended up frustrating in my clients and frustrating me. As I grew my new practice, it became increasingly evident who excelled and who didn’t. The people who excelled were high performers such as CEOs, entrepreneurs, authors, and influence. So I asked myself why did they have the most success with achieving sustainable goals? And eventually I even asked them the same question. Here’s what they told me. They told me three things kept coming up over and over again that related to mindset.


07:22          So these critical mindsets emerged among these people. The first one has to do with insurance independence. They understand that insurance was not designed to be a crutch that funded their journey to all medical treatment, especially prevention. They understood that it’s a tool to prevent bankruptcy in the event of a catastrophic medical event, nothing more, nothing less. And the landscape of rising deductibles, higher copays, and tightening control of the purse strings with decreased reimbursement to medical broaders and stricter prior authorization guidelines. Gone are the days that you can get all your needs met with this model, the system we call insurance if you’re looking for the best preventative care possible. Unfortunately, the current medical system is broken and built primarily around sickness. It seems you have to be sick in order to tap into the quote unquote benefit of insurance, often so thick that you’re probably past the point of no return or at least relegated to a life of prescription medication treatment.


08:28          The second mindset that emerged was they were prevention focus because there were higher stakes. If I may state the obvious when it comes to your health, it’s all high stakes. I firmly believe that it’s just that high performers take it one step further. They naturally understand that prevention is their key to reaching a peak flow state and without a peak flow state, their bottom line is and the world changing impact, they’re supposed to deliver falls flat. I mean what is peak flow? Let’s talk about that for a second. It’s actually a term that came out around 2004 that was popularized by a Russian psychologist. Mihai cheek sent me, Hi, don’t ask me to spell it because it’s almost impossible, but he introduced the term in a 2004 Ted talk and he brought it to the world stage. Since then it’s been used to describe an optimal state of consciousness where we feel our best and perform our best.


09:28          And you see when hot peak performers, these CEOs, entrepreneurs, influencers, authors, they wrap their head around the fact that insurance isn’t going to save me. I need to focus on prevention because I’ve got a lot of stake. They want to be in peak flow. They know that if they’re not in peak flow, it’s going to affect their bottom line. And they actively seek specialized providers who inspect for leaks in the dam before they become massive problems. Identify where a potential leaks can occur in the future and develop a plan for dealing with them before any problem comes up. And the third mindset, and they’re going to be a lot of people out there that don’t understand this, but they are selflessly selfish. These high performers treat their body like one of my most favorite vehicles and it’s the 710 horsepower McLaren seven 20 s spider.


10:18          They treat their bodies like the McLaren seven 20 s that it is routine maintenance and prevention aren’t a quote unquote have to proposition. They’re a necessity. Taking care of this fine machine is not an expense. It’s an investment. They invest in themselves because they’re selflessly selfish. In other words, if their gifts and talents are uniquely designed to deliver a specific message or product to a specific group of people, then what’s going to happen if they’re not around to deliver the message or the product they know beyond a shadow of a doubt, they have a huge responsibility to do what they’re called to do. So staying in a peak flow state is their highest priority. So let’s move on to the next thing, the right provider. Now, I’m going to be elaborating on provider more in the next podcast, but what I want to talk to you about very quickly is you have to have the right provider.


11:17          So we’ve got to have the right personal mindset and the right provider. So the next step in the pathway is choosing the right provider. When it comes to optimizing your peak flow state. The wrong medical provider can leave you with more questions than answers, but the right one can set you on the path to success. The right provider must have the right passion and look at everything through the right lens and give the right length of time for exposure. Again, I’m going to talk about that more in the next podcast episode where we’ll be talking about what I mean when the right provider has to run the right per passion and the right lens and the right length of exposure. It’s a lesson I learned when I was preparing to go to Africa to do a photo safari and I think you’re going to love it because it really drives the point home when it comes to choosing the right provider, exactly what you’re looking for.


12:07          The next thing you’ve got to have the right picture. Again, this goes back to the fact that when I went to Africa and I did that photo safari, I fueled a three and a half super, super high capacity SD memory cards and you know I came back and had thousands of pictures to sort through, but I would say only a third of them were the right picture. If there was an animal running and it was running too fast and my shoulder speed was off, then it was a blurred picture. It was really grainy and that was not the right picture. But when I got the shutter speed correct, boom, I had the right picture and it was just the on the fly adjustment. But uh, the bottom line is you’ve got to know how to take that right picture. So you’ve got to have the right PR provider, but you also have to have the right picture.


12:55          And in a future podcast episode, right after I talk about providers, I’m going to be speaking to you directly about the right picture. It’s funny, in medicine we end up getting this myopic view or this nearsighted view of things and we don’t have the right picture in front of us. In fact, it’s totally the wrong picture, no matter which way you turn it. And I mean, everybody’s seen those examples of when, if you’ve ever done photo editing, you know exactly what I’m talking about, where you’ve got this super pixelated image where you’re maybe watching a person doing an edit on an image. And they’re down at the pixel level, changing colors, making changes at the pixel level, and then they pan out and you can go, oh, okay, I can see a little bit more what that picture is like and then they pan out again and you can see even more with that picture is like, and then they pan fully out and you go, oh my gosh, yes, that’s a picture of an elephant or that’s a picture of a liner, a tall skyscraper.


13:50          You get the point, but you got to have the right picture. If you’re not looking at the right picture, you’re going to have the wrong clinical data when you’re trying to make a clinical decision in deciding where the leaks potentially could be on a dam and where they are in an in a dam and this person’s life and where this adaptive reserve is leaking out. So it all centers around adaptive reserve. The right provider has to know that the adaptive reserve is there and know what to do with it. Then they’ve got to take the right picture, the right assessment to be able to, to look at those things. And then you’ve got to have the right process process. Oh my gosh. Uh, I could speak for days on process, but the bottom line is process bowls down to the fact that back in the old days when people developed film, they’d have to go into a dark room.


14:34          I guess some people still do that just for a nostalgia sake. Some people actually say they do it because they like to have more control over just the raw editing component of a true 45 millimeter actual film versus a digital image. I’d never gotten into that. Don’t want to get into that. I, I’ll leave that up to other people, but the bottom line is there’s a process where they’re not, you’re doing a darkroom development or you’re putting that through a Photoshop re mastery of that picture. There are certain things you want to take out, certain shadows you want to take out. You want to enhance certain qualities of of those pictures, lighting and things like that, and you can do that very easily, but you’ve got to know what you do. You’ve got to know what you’re doing. You’ve got to know your skillset and you’ve got to be able to put that information that you just gathered through the right process and then finally you’ve got to have the right plan.


15:25          It’s just as simple as that. If you take all this information, you’ve got the right personal mindset, you’ve got the right provider who took the right picture and you’ve got the right provider who took that picture and that clinical information and put it through the right process, the right filters, then you’ve got to next have the right plan. Now what do I do with all of that? It’s just one step that builds on the other one thing after another and it all boils down to protecting adaptive reserve. In some cases when a person is at shutter to use the word sick or ill, but it does happen. Sometimes they feel bad, they’d been everywhere. I’ve been told there’s nothing wrong and they come into functional or integrative medicine and they actually do find out that things are wrong and they have justification for why they feel bad, but it’s because the right picture wasn’t taken.


16:16          The right process wasn’t followed and definitely the right plan was developed because if you think nothing’s wrong with the person, then you’re not going to have the right plan. And I hope you could see how everything kind of builds on itself. It all starts down at the foundational level of you, the person, the wellness or health care consumer, and then the right provider, right preacher, the right process and the right plan. So think of we’ve, I’ve been kind of using a picture analogy here. Think of the right plan is that is the custom frame that you go to a frame shop, a local frame shop, and you pick out the exact frame that you want to frame this beautiful work of art in. I mean, let’s face it, you wouldn’t go to a dollar store to put a beautiful picture that you’ve taken on the African Serengeti on photo safari.


17:07          You just wouldn’t put it in a standard frame. You’re going to stand, pick cherry pick that frame that that particular picture goes into. And it seems like in an medical care today, and especially in western medicine, everything seems to be a little rubber stamp like treatment. I hate to say it, but it almost seems to be like dollar store, picture frame type material and I don’t know about you, but I’m not a dollar store picture frame type person. I really hold myself in in much higher esteem than that and definitely want something that’s going to custom frame who I am and what I’m about and what’s going on with me because I am this picture and I’ve been carried through the right process. Therefore I have to have the right frame or the right plan to carry out that and it’s simple as moving from an unbalanced state to a balanced state first of all.


18:00          And then you’ve got to know what to do through that right picture in the right process of uncovering those imbalances. So moving from unbalanced to balance, moving from balanced to optimized, and then if you want to, and you don’t have to moving from optimize to peak performance. Again, I’m going to be talking more specifically about the this in a future podcast episode, but that kind of outlines the five step process that you can go through to actually increase your peak flow state and hopefully double your impact. I’m a firm believer, I’ve been doing this long enough that I’ve seen it happen over and over and over again. If a person comes in with the complaint of I don’t feel good, it’s definitely an adaptive reserve issue and I would say 99% of them, I’ve been told elsewhere that nothing’s wrong. And once we start digging in and we find out the answers, uncover some things that are there that are potential leaks or actually leaks in the dam a, we’re able to stop those or put a plan in place to prevent those from occurring in the first place.


19:04          And when we do that adaptive reserve, those resources in that pool began to build back up. And when they crossed this magical line, that’s a different for everybody. They start to feel better and once they feel better, they move into that balance state and then into optimized and then didn’t into a peak performance state. So that’s the five step process. So what does all this mean for you? Well, in simple terms, it means that you’re going to feel better. You’re not going to be dealing with a brain fog. You’re not going to be dealing with low energy. Maybe if you struggle with depression or anxiety, you’re not going to be struggling with depression or anxiety. It may be if you’re struggling with weight gain that he can’t explain because you’re still exercising, you’re still eating clean, you’re eating correctly. If you’re struggling with that, it just means you’re able to get those things taken care of.


19:57          Again, it boils down to adaptive reserve, and I know that’s theoretical stuff, but it’s true. I see it play out over and over and over again. So as we bring this to a close, I want to let you know that I am super passionate about helping CEOs, entrepreneurs, authors, influencers perform at the top of their game so they don’t have to worry about loss of peak flow state so they don’t have to worry about loss of productivity in their business. If you’ve been struggling with feeling bad, you’ve lost faith in the medical system and want to finally get answers on how you can feel better. My inbox is always open. I’d love to hear from you so we can book a free 15 minute strategy session to explore some possible solutions to get you back on track. You can message me on Instagram @TheOptimalCEO or on Facebook @TheOptimalCEO.


20:55          I’d like to thank you for joining me today. Please tune in next time where I’ll be taking a deeper look at what it means to choose the right provider and in future episodes on the bitty covering the other points as well of the right picture of the right process and the right plan. But next time we’re going to be talking about choosing the right provider. It’s critically important as one of those first steps. If you missed this step, you’re gonna totally be messed up on what it means to feel better. Until next time, this is Dr. Brian Brown, the optimal CEO signing off. I hope you have an optimal day


21:32          Here at The Optimal CEO Podcast, we help CEO entrepreneurs who love taking ownership of their wellness journey, because they know it’s their most prized investment, and when their state of wellness is at its peak, their income soars. We want to help relieve CEO entrepreneurs from the pressure of unnecessary health exposure, so they can be highly focused on growing their business, and physically optimize for the journey, so they can enjoy getting there.


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