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Welcome to today’s episode where I’m going be sharing with you FOUR
THINGS that are destroying the success in your wellness journey… and
possibly even destroying the success of your business. Stay tuned as we
dive into these muddy waters and clear them up for you on this episode.
Thanks for joining me today!
Those of you who’ve been following me for some time know that I used to
practice psychiatry before I reskilled and transitioned to doing functional and
integrative medicine.
My days in psychiatric practice served me well. It made me a keen observer of
human behavior patterns. It’s something that years of training and practice
instilled in me, and something that’s difficult to turn off… it’s automatic.
After moving into functional and integrative medicine, I prided myself on not
practicing psychiatry only to realize two years later, I hadn’t really quit.
As time has passed, I’ve identified some major hang-ups that hold people back in
their wellness journey and business…
And, if I’m being completely transparent… these four hang-ups come from many
hours of personal self-reflection in my own journey!
Not ironically, many of my CEO-entrepreneur personality TYPE-PATIENTS…
very successful in their own rights… have also been held back in their
businesses because of these same four things.
Now don’t get me wrong… they are successful… but what I’m talking about is
next level success… going above and beyond in their businesses where they are
right now… going to a level that quadruples the impact that they have in their
current business
So today, as we get started, I’m going to need to be brutally honest with you!
So hold onto your hat because we’re about to take a whirlwind journey.
 I can give you a little HINT: it has nothing to do with the latest and greatest product or service… marketing
tool… software… or whatever gadget you need to make your life easier
 It has EVERYTHING TO DO WITH THE SIX INCH SPACE between your ears.
 Let me explain.

 These FOUR THINGS that I’ve discovered… when you overcome them… will absolutely propel your health
and business to the next level
The No. 1 THING Holding You Back Is…
 You don’t know your PURPOSE
 In other words… WHY YOU GET OUT OF BED IN THE MORNING?
 STORY: Tell Story of WEIGHT LOSS JOURNEY
 Find your why… and you’ll find your destiny
The No. 2 THING Holding You Back Is…
 You are living as a slave to COGNITIVE BIAS
 What do I mean?
 Ultimately what drives our opinion is that which we first learn
 You may be saying, “Huh?”
 Let me break it down…
 You’ve got some old ways of thinking and old ways of doing things that need to be abandoned
 You need to adopt a new way of thinking
 You need to read more… if you own a business… you should read every sales and marketing and
copywriting book you can get your hands on
 You need to be a perpetual student
 Don’t just listen to or read everything that supports your way of thinking
 You need to read everything that goes against your thinking
 Challenge yourself to enter into conversations that challenge WHY YOU BELIEVE WHAT YOU BELIEVE
 STORY – My antidepressant journey: Tell my story of believing what I was taught in my medical training
and how it led me down a 16 year path with 9 different antidepressants… and how it wasn’t until I changed
my thinking that I was able to truly heal
The No. 3 THING Holding You Back Is…
 You don’t know your VALUE… or the VALUE OF WHAT YOU HAVE TO OFFER
 And HINT: I’m not talking about your products and services
 I’m talking about what YOU can offer this world… the WORTH YOU PROJECT INTO THE WORLD
 STORY – Losing Weight and Clothes too big
 You see… we can’t choose our season… but we can choose our attitude
 You are NOT a commodity
 You are unique
 Gifted with abilities, talents, skills, and personality that makes you UNIQUELY you!
 No one else can be you… they can try to imitate you, but they CANNOT BEEEEEE YOU!!!
 If they try to imitate you, they are simply human doings… NOT HUMAN BEEEINGS!!!
 And when you grasp the concept that your are uniquely created to make a specific impact with a specific
tribe of people, then you naturally transition to understanding that you have to be a PRODUCT OF THE
PRODUCT… You have to be a product of your own uniqueness… being you can be 100% cerebral… taking
place only in your head… but until you allow it to shine, you will stay imprisoned to mediocrity!
 YOU ARE THE PRODUCT!!!
 THE BRAND IS YOU
 YOU ARE WHAT PEOPLE BUY
 If you project a VALUE of a 10 cent piece of candy, guess how big your business will be????
 IF YOU  PROJECT THE VALUE OF THE RAREST DIAMOND OR RAREST PRECIOUS METAL ON THE
PLANET… GUESS HOW BIG YOUR BUSINESS WILL BE???
 You see, I used to struggle with “Just-me-itis”…
 You know, that negative self talk… “I’m just a little ole country boy from Mississippi who grew up dirt poor
and somehow stumbled into successful business… why me… why do I deserve to be hear… shouldn’t it be
somebody else?
 NO…. IT SHOUD NEVER BE ANYBODY ELSE… IT’S ALL YOU!!!
 You have to believe in yourself b/c if you don’t, no one else will…

 Stop trading yourself as a commodity… you are rare… you are precious
 Embrace it… stop wallowing in “Just-me-itis” and…
 When that thing rears its ugly head, play “Whack-A-Mole” with that thing… and beat it back down QUICK!!!
 And let me finish with this… DON’T MAKE THE MISTAKE AND BELIEVE THIS IS JUST ABOUT YOU….
BECAUSE GUESS WHAT? IT’S NOT!!!
 It’s not about you OR how much money you can make in this business…
 It’s about YOU loving the people you serve so much that you give them the best product they could ever
have in their hands
 SO…. GET THIS… PAY CLOSE ATTENTION
 SO YOU CAN MAKE AN IMPACT IN THEIR LIFE… AND MAKE THEM…. I REPEAT… MAKE THEM A
PRODUCT OF THE PRODUCT
 Do you see the difference?
 You HAVE TO KNOW YOUR VALUE IN ORDER TO CREATE VALUE IN OTHERS
 It’s all about changing their life!!! Nothing else
 When you FOCUS ON THIS… your wellness will improve from the inside out and your business will
naturally grow
 YOU ARE ONLY THE CONDUIT FOR THEM FINDING THEIR VALUE!!!
 Pour yourself into other and watch the growth that occurs in your life
LAST ONE…. The No. 4 THING Holding You Back Is…
 You need to stop outsourcing your responsibility!!!
 You outsource your responsibility to TWO THINGS
 PEOPLE
 CIRCUMSTANCES
 We need to stop this madness
 We live in a time where you can pop something into a microwave and POOF… 30 seconds later, you have
whatever it is you want.
 We are impatient.
 We also live in a time where few people accept responsibility… FOR ANYTHING
 Let me give you and example…
 We’re currently into our THIRD generation of health consumers who have outsourced their responsibility to a
broken medical system… expecting the next latest and greatest magic bullet to make them feel at ease… in
their DIS-ease.
 I think one of the things that gets people hung up on outsourcing their responsibility and making them
emotionally worn out is they focus on too much negativity that is TRULY BEYOND THEIR CONTROL
 Let me explain…
 The technique that I’m about to share with you… I learned from a mentor of mine… Dr. Andrew Weil
 YOU NEED TO GO ON A MEDIA DIET
 Let me explain… It’s really simple… Stop listening to, reading, or watching news of any kind.
 Now, I know that flies in the face of everything you’ve been taught about being a responsible adult BUT IT
WORKS…
 AND… It just so happens, I’ve been on my media holiday for about 8 years now… and guess what, it works
 So, my challenge to you is this… FOR ONE YEAR… STOP LISTENING TO ALL NEWS… STOP
WATCHING ALL NEWS… AND STOP READING ALL NEWS
 If you do this, you can trust me on two things…
 No 1: If it’s important enough… if it’s headline news… you’ll hear about it in your daily life
 No 2: You can’t get the mess in your own MIND & LIFE straight why do you want to add more mess
into your mind that you can’t do anything about?
 There’s no honor in
 Some of you are in toxic relationships… and you make it the reason you’re being held back
 Guess what?
 You just gave that person all the power and control
 You just outsourced your responsibility to them

 Some of you are sitting there and saying things like, “I could never do this like so-and-so does… He has
more resources… he has more of this… or he has more of that…”
 Guess what?
 You just outsourced your responsibility
 START TAKING OWNERSHIP OF YOUR LIFE… IN EVERY AREA… STOP OUTSOURCING YOUR
RESPONSBILITY TO OTHERS
That’s it for today’s episode. I hope you’ve enjoyed it… but more importantly, I hope you’ve been challenged…
maybe even shaken. Take action today. Don’t wait. Discover your purpose… stop living as a slave to cognitive bias…
know your value… and stop outsourcing your responsibility
Until next time, this is Dr. Brian Brown signing off.


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